We provide online reporting in an interactive visualization that allows our advertisers to investigate and evaluate campaign performance metrics at an incredibly granular level. Our interactive, pivot-table driven reports, generated using Tableau software, allow you to slice campaign metrics in a multitude of ways to illuminate which strategies are delivering the best results. Read on to learn more about our reporting capabilities.
Understanding Your Campaigns
- Basic Visualization Report – A slightly more detailed interactive report sent as a file with a FREE viewer to share with clients, internal stakeholders or across the marketing team. Can be white-labeled complete with company logos.
- Advanced Conversion Details Report – Includes anonymized details by conversion with overall campaign averages.
- Advanced Geo-Report with Heat Mapping – Reports on ad delivery by Geo, Clicks by Geo, Conversions by Geo, etc.
- Advanced Audience Composition Model – A graphical and interactive mapping of audience attributes scored for propensities relative to KPIs.
- Extensible Media Optimization Report – Aggregates overviews of audience attributes, day-part performance, and key conversion pathways to reveal strategies for increasing traditional media efficiency and effectiveness.
- Paid Search Keyword Details Report – Detailed insight into Keyword and Text Ad performance.