Gathering your data accurately from all channels and making strategic sense of it is the objective of data driven marketing intelligence. This ultimately maximizes your marketing dollar, targets the most qualified prospects, and provides real time reporting on customer behavior and interaction with your brand. Take that a step further and integrate event and behavior driven automation, then you have a marketing machine. Our customers must have all the components in place and working prior to any campaign launch, so we work through the integration process with you.
Essex Digital Platform offers Integrated Solutions that contribute to your marketing automation: