Look-a-Like Audience Modeling

View the video above to learn more about EDP Look-A-Like Modeling.

What is it

New audience targeting based on the online behaviors and attributes of an advertiser’s existing visitor or customer base.

What does it do

Look-A-Like Audience Modeling algorithms use online behaviors and attributes of an advertisers known audience to find similar but unduplicated audiences to target.

Why is it important

Look-a-Like Audience Modeling allows an advertiser to make sense out of how users are interfacing with their brand online. By comparing many variables simultaneously, data becomes actionable in real-time and new, highly valued audiences are identified and targeted with meaningful creative.

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