Our streamlined digital marketing technology stack was built to yield a larger return on ad-spend for our clients.
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Essex Digital Platform is an innovative leader in developing custom marketing intelligence systems. We help forward thinking brands centralize marketing data across silos for cross-channel visualization, analysis, and data driven insights. Essex Digital Platform deploys Best-In-Class RTB, Targeting, Data, and insight-driven technology, while our staff of digital marketing experts work with your team to carefully analyze existing systems, handcraft campaign and technology strategy, optimize campaigns, and provide a connected, streamlined source of marketing intelligence.[/expand]
After investing your time and resources in building an eCommerce site, you need to also take the time to let people know that your site exists and is open for business.
You’ve done a lot of hard work to get your eCommerce site off the ground, so let us do the heavy lifting when it comes to marketing. Each marketing solution that we create is completely customized to our clients so that we can help them reach their specific eCommerce goals.
- Seamlessly develop and integrate eCommerce solutions and enterprise software systems providing clients with increased profitability and operational efficiency.
- Improve audience development through marketing intelligence, segmentation, CRM, loyalty, cross-sell, up-sell strategies.
- Capture actionable data by connecting all reporting mechanisms to a single sign on reporting platform (Customer Central).
- Drive digital marketing and online sales transformation by implementing top-tier eCommerce technologies and platforms like Magento, Shopify, Google Webmaster Tools,
- Yield larger return on ad spend by optimizing sales transactions in real time by leveraging the data loop we create.
DISPLAY ADVERTISING DRIVES SEARCH
Essex Digital Platform offers Paid Search Capabilities to clients looking to connect their Website Metrics, Campaign Data, and Paid Search Efforts. By streamlining these digital marketing efforts, marketers create a ‘closed loop’, unified marketing effort that allows for maximum learning, optimizations, and ultimately strong Return on Ad Spend. EDP offers paid search strategy, development, implementation, optimization, reporting and analysis by Certified Paid Search Employees. This includes the day-to-day management of paid search campaigns (PPC, pay per click), banner advertisement service offerings on multiple channels including Google, Yahoo, and Bing.