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Yearly Archives: 2020

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  2. 2020

The Great Audience Migration Accelerates

BlogBy Mark DolanDecember 31, 2020

Amazon and the NFL partner to keep up with the audience migration.

Consumer Impressions Overload

BlogBy Mark DolanNovember 23, 2020

Consumers under siege from a barrage of targeted ads!

Samba TV and the Wheel

BlogBy EssexNovember 4, 2020

How Samba TV is changing the way TV viewership is measured!

Marketing during Crisis

BlogBy EssexApril 3, 2020

Is marketing an expense or an investment? During a crisis, you’ll find out!

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Google Analytics and the View-Thru Conversion

UncategorizedBy EssexFebruary 21, 2020

How does a client decipher between a hustling “Digital Ad Carnie” and a valued practitioner of this emerging technology?

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