Data Integration Services We Provide

Our Data Integration Services provides the vital links between business systems and web platforms.

Our data integration services delivers rich data sets and deep insights into customer behavior, demographics, attribution, affinity, and in-market segmentation. This is accomplished by connecting systems so they communicate and share clean data, and is also done to ensure your website can support a digital marketing campaign.

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Our Data Integration Services

EDP Integration Services

Our platform uses pixel tags and universal javascript tags to collect data, and these tags must fire correctly in order to collect data. In most cases, rules-based tag firing triggers are created using Google Tag Manager so that tags fire, collect, and report the data they are supposed to. Sometimes the triggers require customized programming, especially if your website is custom developed or when Google Tag Manager cannot be used. We can either implement the tag architecture ourselves, or talk your web developers through the process. Conversion pixels usually require the most attention because additional data can be captured and passed when the pixel fires, and require the most accurate rule conditions for firing.

Google Integration Services

Google Analytics and Google Ads (formerly Google AdWords) must be properly setup to collect behavioral and demographic modeling data and to receive data flow from Webmaster Tools/SearchConsole, Tag Manager, and Merchant Center. Properly linking Google Analytics to Google Ads allows Google to build audience models for remarketing, prospecting lookalike visitors for search and display push media, and provides rich data sets in a more cohesive dashboard for reporting and analysis, rather than compiling data from multiple sources.

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Small Business Integration Services

For small to medium sized customers, sometimes a website may or may not be robust enough to perform some of the business functions that use dynamic functionality such as ecommerce, or use modern marketing methodologies such as remarketing. We can consult with you regarding your website position. If you need a website developed or an existing website redeveloped, we can provide you with strategic direction.

Enterprise Integration Services

For enterprise customers that deploy many media vehicles across multiple marketing channels, coordination and integration into your ERP system is essential to getting the most out of your marketing efforts and fully understanding your business intelligence. Be aware that digital marketing should not operate in a silo, but rather be integrated and supportive of other marketing initiatives. For these scenarios, it is important to make sure the marketing and IT staff are aware of any strategic objectives prior to any work performed to coordinate media buys across channels and networks to assure campaign performance data flows properly throughout your organization.

SAQ -- Self Assessment Questionaire

Essex Digital Platform will conduct a technology audit in order to assess the framework in which digital marketing strategies can be implemented. Certain platforms require specific skill sets, and often times server level access and website level access is restricted due to PCI compliance or other security protocols. It is important to understand this upfront in order to bill accordingly for the time and labor to perform integrations. The more information you provide here will make the process faster and smoother.

Clients & Testimonials

Adam Huff

Owner – Fred Martin Auto Group

These guys just really get it! We have been with them since 2003 and our business has grown every year since. They stay ahead of the curve when it comes to marketing and advertising. As a result, we stay ahead of our competition. You just can’t ask for anything more out of a marketing firm.

Karen Johnson

President- WF Hann & Sons

EDP has become an integral part of our marketing team here at W.F. Hann and Sons. They have proven their worth in many ways. Tom and Brendan continually impress us with their passion for what they do and their relentless attention to the little things. Since we hired EDP, our sales have steadily risen. EDP is a big part of our success!

Renee Ryks

Director of Marketing – LiveNation

Tom Kramer and Essex Digital Platform and his team were exactly what we needed. Prior to this, we were spending money on digital and getting very little back in return with regards to actionable, usable data. Now that we are using EDP, there is order to our digital media strategy, and I have the confidence of knowing we are getting our message in front of the right people at the right time.

Jorge Solorio

Director of Global Sales – Lubrizol

Since we’ve been working with EDP, we’ve seen exponential growth in our website traffic, and as a result, our qualified leads are way up. They have really forced us to rethink how we approach lead-generation.

Shelly Maitre

VP of Marketing – Talmer Bank

The team at Essex Digital Platform really helped us shape our digital ad strategy. They came in and methodically implemented a digital ad plan that aligns with our entire marketing goals and objectives. As a result, the data intelligence that we are getting back is not only helping our online ads convert more, but it is making our traditional advertising campaigns more effective as well. A really ground-breaking approach!

Alex King

VP of Marketing – Cleveland Indians

The team at EDP introduced us to some very advanced digital marketing tactics that we’ve been able to incorporate into our digital ad strategy. Everything that we do digitally has to tie back to ticket sales and a strong return on ad spend. EDP’s digital ad solutions consistently perform well for us.