Client:
Northern Ohio Chrysler Dealer Group
Task:
Year-end sales promotion
Executives:
Brag Hartig: Video editor
Year-end Tier 2 Automotive marketing!
This video was used as umbrella support for local Chrysler dealer ad campaigns going on simultaneously in the Cleveland market. This ad was used on Broadcast TV to create broad awareness of the offer, but in also it was used in tandem with local cable tv spots in each dealers cable ad zone. Often, we would schedule this ad inside the same commercial local cable tv ad pod as local Chrysler dealers were utilizing in an effort to fortify the offer.