Essex Digital Platform targets to online audiences based on their location, demographics, contextual and behavioral profiles. Our Digital Ad Platform features real-time access to Display inventory for layered behavioral, demographic and contextual ad delivery.
We help our clients negotiate the ever-changing digital landscape by combining online ad buying with real-time campaign performance data to optimize toward their unique KPI’s.
Our Platform uses the full spectrum of audio and video ad delivery services available today to reach your customers with the right message at the right time.
Using Connected TV, In-Stream Video and Programmatic Audio is a great way to tell the story of your brand and to make that emotion connection with your customers.
B2B Targeting uses cookies –- snippets of code that follow a web user around the internet –- to identify and categorize online prospects who are most likely to purchase your product or service by industry.
Essex Digital Platform can target prospects/businesses by name, address, Role, Title, SIC/NAICS codes and more. Businesses using B2B Targeting can improve conversion rates by allocating their ad dollars against a narrow but potentially more productive audience.
Essex Digital Platform utilizes a host of advanced online ad tactics to reach a specific desired audience including: Location Tracking, Historical Audience Targeting, Geo-Fencing and IP Targeting.
Our Location Tracking and Targeting services can efficiently serve ads to users while they are visiting a location, after they have visited a location, when they are within a certain distance of a location, and by specific IP addresses.
Our Data Integration Services provides the vital links between business systems and web platforms, and delivers rich data sets and deep insights into customer behavior, demographics, attribution, affinity, and in-market segmentation.
This is accomplished by connecting systems so they communicate and share clean data, and is also done to ensure your website can support a digital marketing campaign.
We create and manage Google ads (paid search) campaigns to promote your business. This will assist in selling services, raise awareness, increased phone calls and website traffic lift.
We create keywords and write ads that match your core services. This will capture online users searching, via Google, who are further down the sales funnel and ready to engage with your product or service.
Our Data Integration Services provides the vital links between business systems and web platforms, and delivers rich data sets and deep insights into customer behavior, demographics, attribution, affinity, and in-market segmentation.
This is accomplished by connecting systems so they communicate and share clean data, and is also done to ensure your website can support a digital marketing campaign.