For example, maybe a user visited a clothing site and looked at a dress, but didn’t end up buying it. Since the user has shown interest but hasn’t converted, an advertiser might want to follow up with them and try again to get them to purchase the item.
Using tracking tags, we can create segments of users who have performed some desired action (e.g., looking at clothing on your website) and add those segments to a retargeting audience. This allows us to accurately target a clients’ high-value users who are much closer to converting than the general population.